Creative Direction
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Editorial Design
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Community Design
LAB
About
LAB is an experimental arm of Tractorbeam focused on art, culture, and education. Developed with creative director Matt George, the brand plays off the studio’s origins in a former water testing laboratory. We built a flexible identity and merch system, photographed product, and designed a year-in-review publication highlighting the initiative’s events and programming.
Credits
Client:
Tractorbeam
Photography:
Matt George
Designers:
Chase Kahn, John Reynolds
Year
2023
