Brand Development
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Editorial Design
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Art Direction
Tourists

About
Opened in 2018, Tourists is a boutique hotel in North Adams, Massachusetts, known for its strong architecture and nature-forward retreat ethos. To match the growth of the business, we evolved the existing brand language to develop new materials — refining typography, layout, and tone to support the hotel’s editorial and event programming. The assets helped extend the identity into print and digital outreach to create a more cohesive brand world.
Credits
Client:
Tourists Welcome
Photography:
Nicole Franzen, Moriah Aslan Wolfe
Year
2024