Brand Development

/

Editorial Design

/

Art Direction

Tourists

About

Opened in 2018, Tourists is a boutique hotel in North Adams, Massachusetts, known for its strong architecture and nature-forward retreat ethos. To match the growth of the business, we evolved the existing brand language to develop new materials — refining typography, layout, and tone to support the hotel’s editorial and event programming. The assets helped extend the identity into print and digital outreach to create a more cohesive brand world.

Credits

Client:

Tourists Welcome

Photography:

Nicole Franzen, Moriah Aslan Wolfe

Year

2024

Other

Projects