Right of Way

Right of Way (R.O.W.) is a private label men’s athleisure brand made for Academy Sports + Outdoors – a growing Sporting Goods retailer with over 285 stores across 19 states. Designed at Tractorbeam, the identity positions the line as commuter-ready staples, rooted in utility and everyday function. We developed the logo, packaging, and media assets and led direction for the brand’s debut campaign shoot, including model casting and prep, set direction, and image layout across digital and in-store touchpoints.